{"id":2115,"date":"2022-04-23T19:52:10","date_gmt":"2022-04-23T19:52:10","guid":{"rendered":"https:\/\/staging.eager-kirch.135-181-117-101.plesk.page\/6-things-you-must-define-if-you-plan-to-invest-in-tourist-transfers\/"},"modified":"2025-12-05T22:00:11","modified_gmt":"2025-12-05T22:00:11","slug":"6-things-you-must-define-if-you-plan-to-invest-in-tourist-transfers","status":"publish","type":"post","link":"https:\/\/zobnica.hr\/en\/blog\/6-things-you-must-define-if-you-plan-to-invest-in-tourist-transfers\/","title":{"rendered":"6 things you must define if you plan to invest in tourist transfers"},"content":{"rendered":"\r\n\r\n<span style=\"font-weight: 400;\">Since the start of the tourist season is just around the corner, it is time for existing tourism workers, as well as those who are yet to become one, to start preparing for the upcoming season. Apart from those who have already started planning and realizing new investments at the end of the previous season, new entities are appearing on the market, as competitors to the existing service, who will start performing various activities in the tourism sector.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Among the various activities in the tourism sector, such as renting accommodation facilities, agencies for organizing excursions, catering activities, one of the competitive activities is certainly the organization, sale, and implementation of tourist transfer services.<\/span>\r\n<h2><b>What are tourist transfers?<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">According to the Law on the Provision of Services in Tourism (NN 130\/17), tourist transfers are determined as:<\/span>\r\n\r\n<i><span style=\"font-weight: 400;\">&#8220;&#8230; a service contracted for a known traveler (service user), which consists of organizing tourist assistance and the transport of passengers and their luggage between the places of provision of various travel services, and especially between passenger terminals (stations and ports of land, maritime, river and air transport) and accommodation facilities upon arrival and\/or return, between accommodation facilities, or to or from the place of provision of some other contracted catering or tourist service&#8221;<\/span><\/i>\r\n\r\n<span style=\"font-weight: 400;\">As fundamental characteristics that are important for starting the tourist transfer service, as well as for improving it, it is essential to define the following:<\/span>\r\n<h3><b>1. Demand<\/b><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"685\" class=\"wp-image-2108\" src=\"https:\/\/unruffled-dubinsky.135-181-117-101.plesk.page\/wp-content\/uploads\/2025\/12\/Sest-stvari-1024x685.jpg\" alt=\"Lady looking at billboard on the airport\" srcset=\"https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-stvari-1024x685.jpg 1024w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-stvari-300x201.jpg 300w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-stvari-768x514.jpg 768w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-stvari-1536x1028.jpg 1536w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-stvari.jpg 1674w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n\r\n<span style=\"font-weight: 400;\">Before defining the way to realize the business idea, i.e., earning income from the subject activity, it is first necessary to research whether there is any market justification in terms of demand for the mentioned service. It is important for the future entrepreneur to obtain data that indicates that there is potential for performing the activity. The data that should be analyzed are data on passenger traffic at airports, tourist traffic \u2013 arrivals and overnight stays, and depending on the defined transfer routes, it would be good to analyze data on the number of visitors to selected tourist attractions (e.g., national parks, islands, tourist-developed cities, and similar).<\/span>\r\n<h3><b>2. Offer<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">To obtain data on the offer, it is necessary to analyze the existing economic entities that are already engaged in tourist transfer activities on the market, i.e., to define the main competitors. The advice is to make a comparison with the main competition and to highlight the strengths and opportunities, as well as the weaknesses and threats in relation to them. Since the market situation changes quickly, the time dimension of the SWOT analysis should be taken into account, and it should be updated as needed and progress tracked in relation to the previous period. The conclusions will certainly result in better decisions and business successes.<\/span>\r\n<h3><b>3. Location of operation<\/b><\/h3>\r\n<h3><span style=\"font-weight: 400;\">As with most activities, the location of their performance is very significant. This directly affects the realization of income from the activity we are engaged in, but it is also closely related to the costs associated with the income. Specifically for tourist transfer activities, the location refers to the routes on which the service will take place. Therefore, it is important to consider the preferences of end-users, and to adjust the location of operation to the demand market depending on them.<\/span><\/h3>\r\n<h3><b>4. Distribution channels and end-users<\/b><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"630\" class=\"wp-image-2110\" src=\"https:\/\/unruffled-dubinsky.135-181-117-101.plesk.page\/wp-content\/uploads\/2025\/12\/Sest-2-1024x630.jpg\" alt=\"Heart shaped island from above\" srcset=\"https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-2-1024x630.jpg 1024w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-2-300x185.jpg 300w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-2-768x473.jpg 768w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-2.jpg 1516w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<span style=\"font-weight: 400;\">Every start of a business is difficult and carries certain difficulties, which at the beginning mainly relate to gaining a network of business partners, i.e., distribution channels through which economic entities will ultimately reach their end-users. It is important to take care of business partners who will recommend their guests to us in case of overcapacity, or to whom we will forward &#8220;surplus&#8221; guests in the opposite situation. Distribution channels are extremely important, especially when starting a business. In the case of good cooperation, they can be a &#8220;wind in the sails&#8221; for the economic entity that is at the very beginning of its business. Good examples of distribution channels for tourist transfer activities are certainly hotels, travel agencies, and private renters, who are a direct link between the economic entity offering the service and the end-users.<\/span>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"945\" height=\"637\" class=\"wp-image-2112\" src=\"https:\/\/unruffled-dubinsky.135-181-117-101.plesk.page\/wp-content\/uploads\/2025\/12\/Sest-3.jpg\" alt=\"Jar with coins and a plant\" srcset=\"https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-3.jpg 945w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-3-300x202.jpg 300w, https:\/\/zobnica.hr\/wp-content\/uploads\/2025\/12\/Sest-3-768x518.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3><b>5. Investment and financing of investments<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Investment implies the acquisition of fixed or working assets without which we cannot perform the activity. Whether it is about starting or developing an activity and we must acquire the resources necessary for the activity, define the amounts and methods of financing the investment.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The investment can be financed in several ways: with own or borrowed funds, a combination of own and borrowed funds, and non-repayable funds if the economic entity meets the conditions according to specific tenders. If we do not have enough own funds, reaching for some long-term sources of financing is a logical sequence. There is a range of financial instruments on the market through which economic entities can finance their own investments, and when choosing a specific method of financing the investment, the recommendation is for the entrepreneur to consult with a financial expert who will realistically assess the situation, give an opinion, and ultimately prepare a business plan or investment study based on which the investment is assessed.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The subject activity is eligible for financing within the financial instruments of micro, small loans, and working capital loans of HAMAG BICRO. Namely, the mentioned institution and its mentioned financial instruments are suitable for entrepreneurs because the funds are placed to the end-user at a significantly more favorable interest rate than those available in commercial banks. Interested registered entities, as well as natural persons who are just starting an activity and do not yet have a registered business entity for the application, must have a<\/span><a href=\"http:\/\/www.zobnica.hr\/hr\/\"> <span style=\"font-weight: 400;\">developed business plan<\/span><\/a><span style=\"font-weight: 400;\"> as its most important part, which proves the profitability of the investment\/venture, and even more importantly, the ability to repay the loan.<\/span>\r\n\r\n<b>6. Set goals for the future<\/b>\r\n<h3><span style=\"font-weight: 400;\">It is important for a company to have one or more goals to strive for while conducting business. Thus, one of the goals can be focused on achieving business results (e.g., defining the amount of revenue or the percentage increase in revenue compared to the previous year), which will be achieved based on set tasks. When setting goals, the company must consider several questions. Are the goals verifiable? Will it be known at the end of the period whether the goals have been achieved or not? Are the goals reasonable? Are they set by priority? Are the goals clearly defined? Are the current resources sufficient to achieve certain goals?<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Thinking about the previously mentioned characteristics, a company can direct its business towards positive changes, which certainly bring new challenges, but also an additional opportunity for business development.<\/span>\r\n\r\n<a href=\"https:\/\/www.womeninadria.com\/ulaganje-u-turisticke-transfere\/\"><span style=\"font-weight: 400;\">Published on Women in Adria<\/span><\/a>\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Since the start of the tourist season is just around the corner, it is time for existing tourism workers, as well as those who are yet to become one, to start preparing for the upcoming season. Apart from those who have already started planning and realizing new investments at the end of the previous season, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,50],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-loans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you must define if you plan to invest in tourist transfers - Zobnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zobnica.hr\/en\/blog\/6-things-you-must-define-if-you-plan-to-invest-in-tourist-transfers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you must define if you plan to invest in tourist transfers - Zobnica\" \/>\n<meta property=\"og:description\" content=\"Since the start of the tourist season is just around the corner, it is time for existing tourism workers, as well as those who are yet to become one, to start preparing for the upcoming season. 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